An in-depth look at the beginning of Apple mismanaging itself into oblivion in the early 1990s.

Written by Cheryl England, Macworld September 1991. Fun fact: Cheryl England founded MacAddict magazine in 1996.

Audio from the Computer Chronicles’ coverage of Macworld Boston 1996. Steve Jobs inventory management quote from the WWDC 1999 keynote.

Download MP3 ❖ 32.9M